Welcome to the complete guide to Animoto! We’re going to get you set up for video success with some simple tips for getting started and a rundown of our features. Plus, we've included links to some of our most popular templates and blog posts full of video ideas to help you get creative with Animoto.
Here’s a quick overview of what you’ll find in this post. Feel free to click and jump to any section of the guide if you’re looking for something specific:
Our goal is to make video creation quick and easy, so anyone can drag and drop their way to stunning videos.
If you’re brand new to Animoto, we want to make it as easy as possible for you to start making videos right away. Head to our beginner’s guide for a quick rundown of how it all works, or check out the intro video below.
To recap: Step 1: Select a template or start from scratch. Be sure to choose an aspect ratio that will work for the platform you plan to share your video on. Step 2: Add images and video clips, either by uploading your own or browsing our Getty Images stock library. Step 3: Customize your video. We’ll get into the features you can use to make your video your own in the next section.
Use this video as a guide as you jump in and start making your first few videos. Click the button below to start creating now!
Now that we’ve covered the basic steps to starting your video project, let’s take a look at all of the features available in Animoto. Note that some features are only available on a paid plan. You can learn more about all of our current subscription plans right here.
We’re going to cover a lot in this section, so if you’re interested in learning about a specific feature, click to jump right to it from the following list:
Animoto videos are created by mixing and matching blocks. You can easily add, remove, or drag and drop to reposition blocks within any video project, whether you’re using one of our video templates or starting from scratch.
To add a block, simply click on the Add a Block button, the plus sign button at the bottom of your screen next to the blue play button. Once you’ve opened the Add a Block screen, click on the type of block you’d like to add.
We currently offer five block types, including Media only blocks, Text only blocks, Media + Text blocks, Logo blocks, and Burst blocks. We’ll share a bit more about those last two types below.
Animoto features a variety of different layouts, which allow you to combine text, images, and video clips in a single block. Layouts also allow you to customize the position and amount of images and clips in your blocks.
If you’d like to change your selected block’s layout, click on the top icon on the left-hand side of the block. You’ll see all the available layouts with a preview of your images to help you picture what it’ll look like.
You can customize layouts as well. Add text to a Media Only block or remove text from a Media + Text block to achieve the exact look you want.
Pro Tip: Layouts can change depending on the aspect ratio or video style you choose. Experiment to find the layout that works best for your project.
With a burst block, you can add a quick sequence of up to 15 photos to your video, like the ones shown in the Seasonal Sale template below.
You can add a Burst block by clicking on the plus icon on the bottom of your screen again, bringing you back to the Add a Block screen. Choose Burst under the header Special, and you’ll be given several options for how you’d like your block to animate. If you change your mind about which animation you’d prefer, you can always edit it later by clicking on the Change Burst Animation icon.
Fill your Burst by dragging and dropping images directly into the block. You can change the scale of images or adjust their positioning. You can also delete any part of the burst you’d like or move images within the burst around.
If you’d like, you can adjust the burst speed by clicking on the stopwatch icon on the lower-right side of the block, selecting Slower, Faster, or Auto.
For more details on the Burst block and ideas for how to use it, check out our complete Burst guide.
Animoto videos offer a few different ways to integrate your logo and get brand recognition with every view. You can add your logo in two ways:
There are several options for editing your blocks in Animoto. Here’s what each editing tool does and where to find it.
If your block features images and text without a video clip, an additional control will become available:
Templates are pre-made videos designed to take the guesswork out of your video marketing. They’re built with best practices in mind and can be easily customized with your own photos, video clips, text, logo, and brand colors. Choose any video from our template collection and update it to fit your needs.
For instance, the Birthday Card template below can be customized with your own images and details about the person whose birthday you’re celebrating. Or, if you love the look of a template but need to create a video for a different purpose, you can completely personalize the text and images to suit your needs.
Here are a few of the ways you can edit a template to make it your own:
Pro Tip: Love a video clip or image in a template? Keep it! The media in each template is licensed for your use, so feel free to utilize it in your project.
To access the design tools, click on the Design button at the top of your workspace. Whenever you change any design element in your video, you’ll see an instant preview so you can see your choices in action.
Here’s what you’ll find in the Design tab:
The first features you’ll see in the Design tab are themes–professionally curated sets of colors, fonts, style combos, and filters. Simply hover over each theme to get a quick preview of how it can transform your video, then click to apply it to all of your blocks in an instant. Choosing a theme doesn’t lock you into those design choices; you can still adjust any individual settings however you’d like or click the Undo button to get your previous look back.
To learn more, check out our complete guide to using themes.
If you’re on a paid plan in Animoto, your next design option will be Saved Brands. A Saved Brand is your shortcut to apply select elements of your brand identity to your videos in a fraction of the time.
To learn more about Saved Brands, from who has access to them to how to create and apply them to your videos, check out our complete guide to Saved Brands.
Below themes, you’ll find several other design options, starting with Text Settings.
Pro tip: You can also make edits to your text on an individual block level using the following tools:
In the Video Settings tab, you’ll find:
Pro Tip: Worried your images don’t look the way you expected after adding a new theme or template? Check your Filter settings. The theme or template may include a filter. Turn it off and you’re good to go!
As we mentioned in the Logo section above, you can add your logo in the corner of your video for greater brand recognition. We recommend using a PNG file, allowing you to create a transparent background for your logo. For best results, we recommend using an image that’s at least 800 pixels on its longest edge.
Once you upload your watermark, you can choose the corner where it’ll appear, whether it’ll be slightly transparent or solid, and how large it will be in your video.
Audio is an easy yet powerful way to draw more attention to your video, and with Animoto, you can use music and Voice-over to captivate your audience.
Your subscription to Animoto comes with a commercially licensed song library filled with music you can use in your videos. A Professional or Professional Plus subscription includes access to over 3,000 tracks, while free users can access 50 licensed songs.
To access our music library, click on the Audio tab at the top of your workspace. Once the music library pops up, there are several ways to find a song for your video.
Mood: Use moods to filter based on the feeling you’d like to create in your video. You’ll see a few of the most popular moods listed when you open the Music Library, but you can click View All Moods to see the complete list. You can narrow your search by selecting a genre, tempo, or whether the song is instrumental or has vocals.
Genre: The Music Library lists a view of our top music genres. If those don’t fit your project, click View All Genres to see a list of all of our genres. From here, you can add filters for mood, tempo, collection, and whether there are vocals or not.
Your Music: Click on this tab to find the music you’ve already chosen as a Favorite, or to upload your own licensed music tracks in your videos.
If you discover a song you love, you can save it for later in your Favorites. Just click on the small heart icon next to the song you like, and we’ll add it to your Favorites list. Then, the next time you need a song for a video, head to the Your Music tab to browse the songs you’ve saved.
If you want to upload another licensed music track, you can do that too! When you click into the Your Music tab, you’ll see an Upload button. Click that, and you’ll be able to upload your own song into Animoto.
Pro tip: Make sure you have a license to use the music you plan to upload, or it may be taken down by social media sites.
You can change the start and end times of your selected song using the music trim tool at the bottom of your workspace. The song trim tool shows you a visual waveform of your song to help you decide on the best start and stop points.
Once you’ve trimmed a song, click the blue play button to preview it along with your video. In addition, you can add a fade-out effect to the end of your background song by trimming the endpoint of your selected track.
Adjust the levels of a song by clicking on the Volume icon. If your video features someone speaking or other important audio, it might make sense to lower the volume. It’ll make the audio easier to hear but still allow your audience to appreciate the soundtrack you’ve chosen.
You can loop your song choice by clicking the repeat icon to the left of the volume control. This tool is especially useful if you have a longer video and want to keep the music running.
If you’d prefer to have a video with no music, click the Trash icon to the right of the volume. It’ll delete your song, so your video will play without any background music.
When you want to add more context or walk your audience through your video step by step? Check out Voice-over. Available to Professional and Professional Plus users, Voice-over lets you record and upload audio tracks using your voice.
There are two ways to add voice-overs to your videos. You can record your tracks right from your video workspace, or if you already have a voice-over file, you can upload it directly. You can add up to four voice-overs per video. If you hit the limit or want to swap out a track, you can delete your track by navigating to the “YOUR AUDIO” tab and clicking the trash can icon.
For an in-depth guide to adding voice-overs to your video, check out this Complete Guide or watch the video below!
Basic users have access to screen and webcam recording in Animoto. This allows users to capture exactly what’s on their screen or record messages via webcam. However, Professional and Professional Plus users can are able to do both simultaneously. This enables video creators to create in-depth instructional videos, demos, sales videos, and more. Read through this complete guide to screen recording to learn how to use this feature to strengthen your communications.
Click on the Ratio button to switch between vertical, square, and landscape. If you want to use the same video more than once across different platforms, you can make a copy of your entire video on your project page, then change the aspect ratio on the copy.
Take a look at a tutorial from our Chief Video Officer, Sally Sargood, to see aspect ratio switching in action.
Edit with confidence with our undo and redo options. You can find both buttons at the top of your workspace. If you change your mind about an edit you’ve made to your video, just click Undo to remove it. If you remove something you wish you’d kept, click Redo to bring it right back.
Your Media Library is where you can find and store images and video clips for your project. Let’s take a tour.
You can upload your own images or video clips under the Project tab. This is where all of the media you add to your project will show up, including any media you upload and any stock images and clips you add from our Getty Images library.
Under the Stock tab, you can access our library of over 100 million high-quality stock photos and video clips from Getty Images. Search for stock using the search tool at the top of the tab. We’ll show you all of the results for your search, regardless of which plan you’re on. Check out all of our current plans to see how much stock you have access to.
Not on a paid plan? No problem! Simply uncheck the paid plan boxes to only see results available to you on your current plan. You can also narrow down your search by selecting the aspect ratio or media type that you’re looking for.
Every Animoto template also comes with a pre-selected set of stock images and clips that you can use in your own videos. If you’d like to use the stock that comes with a template, just leave it in place.
To learn more about stock, check out our 6 tips for getting the most out of our stock library.
If you have certain media you use again and again, try saving it in your Favorites. Just as you can favorite songs in our Music Library, click the heart icon to choose favorite images or video clips in the Project tab. You can favorite your own images or favorite stock images you’d like to keep on hand. If you decide you want to remove a favorite, just click the heart icon again to unfavorite it.
Animoto makes it easy to edit different parts of your video quickly by offering two different ways to view your entire project at once: Timeline and Grid View. You can use these views to delete, copy, or move blocks around within your video.
Commenting makes it easy to collect and implement video feedback all within your Animoto workspace. As the project owner, you can invite clients and colleagues to comment on your video by sending them an email invitation.
To invite reviewers, first click the “Share” icon in the top right corner and select the “Send a link for feedback” option. From here, you can type in email addresses (separated by a comma) and press the blue SEND INVITE button. The recipient will receive an email that prompts them to create an account and start reviewing your video.
After sending your email invitations, you can also press the COPY LINK button to share a private feedback link. This allows you to share your project link via email, slack, hangouts, and more as an extra nudge.
Once you’ve collected your video feedback, you can reply to others’ comments, sort, and resolve them in one place. Check out this Complete Guide to Commenting to learn how Professional Plus users can use Commenting to speed up the video review process.
Your Animoto videos will be saved and hosted in your account forever, so you can always log back in to access them on any computer or browser.
The default video quality that is available to all users on any Animoto plan is 780p. Customers on a paid plan will also see their videos upgraded to HD 1080p. To learn more, visit our pricing page.
You can always go back and edit your older projects or make a copy to save the original version and make changes to a new version instead.
Copying your projects allows you to easily swap out photos or video clips or change the text to make multiple versions of a similar video. You can even repurpose one video for different platforms, making a horizontal version for YouTube, a square one for your Facebook and Instagram Feeds, and a vertical one for Stories.
If you’re on our Professional plan, you’re licensed to resell videos you create to your own customers. An example of this would be a photographer selling slideshow videos to clients.
If you’re on our Professional Plus plan, you can resell your videos to other businesses. An example of this would be a marketing consultant creating marketing videos for one of their business clients.
Creating videos for Instagram starts by understanding its features. Try creating a video designed with a poll or question sticker in mind. Learn about our easy hack for creating IG Story polls like the one below.
Sharing Stories regularly is a great way to connect with your followers and stay top of mind. But what if you’re out of ideas? We’ve got you covered!
Check out our 19 Easy Instagram Story Ideas for Brands. We’ve included the templates you’ll need to make it even easier to create your own videos quickly. Enjoy!
Creating your videos is just the first step. Once you’ve exported, it’s time to share! Let’s dive into how you can share your Animoto videos.
Click on the share icon from any finished video project to choose where or how you'd like to share it. You’ll have the option to share your video directly to your Facebook page, Facebook profile, YouTube, Instagram Business, Instagram, LinkedIn page, and Twitter.
You’ll also have the option to email your video, create a direct link to your video, or get a link to embed it on your website, all right from Animoto. Alternatively, you can always download your video to share the file directly, or to upload it to your desired online destinations.
Want to learn to create better videos? You’ve come to the right place. In this section, we’ll share links to articles with video creation tips.
To help our customers find out the best practices for creating videos for social, we ran a 3-day Brand Camp. The educational event covered everything from shooting better footage for your videos to creating videos that demand attention. All the sessions from that event are still online and available to you, all for free.
Click through the links below to check out all of the Brand Camp sessions:
Interested in learning more about shooting better videos? Check out our Video Creation Basics: Shooting Video guide.
PRO TIP: You can create videos without shooting any new photos or video clips. Check out how you can make the most of the stock library you already have access to in Animoto.
Looking for more tips for improving the lighting in your videos? Look no further than our Video Creation Basics: Lighting guide.
To learn more about audio, check out our Video Creation Basics: Audio guide.
Not sure what video to make next? We've got you covered. We've compiled so many lists of video ideas that the inspiration will never run out!
Get started with our 10 most popular video templates for work and life. If you're hungry for more ideas, click through the list below:
You’re all set to start creating stunning videos in Animoto! Keep an eye on the blog for even more video tips and ideas along the way.
Join our private Facebook group, the Animoto Social Video Marketing Community, for more inspiration from other creators like you. Happy video making!